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AI-Powered Interest Forms: Rush+ Dashboard Feature Guide 2026

Interest forms are the first touchpoint with potential new members. Rush+ transforms this critical step with AI-powered automation, professional themes, and seamless integration with your recruitment dashboard. This guide shows you how to build, customize, and optimize interest forms that drive 40% more PNM engagement.

February 2, 2026
13 min read
Sarah Martinez, Greek Life Technology Specialist

Why AI-Powered Interest Forms Matter

Traditional interest forms collect data but leave you with hours of manual entry and tagging work. Rush+ interest forms use AI to automatically analyze responses, suggest relevant tags, and create fully-populated PNM profiles - saving your chapter dozens of hours while ensuring consistent, accurate data.

Combined with professional themes optimized for mobile and desktop, real-time response analytics, and seamless integration with your dashboard and mobile apps, Rush+ interest forms become a powerful recruitment tool. Chapters report **60% faster PNM onboarding** and **95% data accuracy** with automated forms.

Interest Form Builder

The Rush+ dashboard provides a comprehensive form builder optimized for recruitment:

Form Creation Features

  • • Custom question builder with drag-and-drop
  • • Multiple field types (text, select, multi-select, text area)
  • • Required vs optional field designation
  • • Custom placeholder text and labels
  • • Email capture for follow-up
  • • Phone number collection
  • • Social media links
  • • Free-form text for additional info

Question Library

  • • Pre-built questions for common data points
  • • Interest area selection
  • • Major/minor fields
  • • Graduation year
  • • Hometown and high school
  • • Activities and involvement
  • • Values and goals questions
  • • Referral source tracking

Professional Theme Customization

Rush+ provides 5 professionally designed themes optimized for different chapter aesthetics:

Available Themes

Default Theme

Classic Rush+ red branding with modern gradients and professional typography. Best for chapters embracing Rush+ identity.

Tan Theme

Warm neutral tones with sophisticated beige palette. Perfect for traditional fraternities and sororities.

Aqua Theme

Modern blue-cyan gradients with fresh, energetic feel. Ideal for progressive chapters and tech-forward organizations.

Garden Theme

Natural green tones with organic aesthetic. Great for sustainability-focused chapters and outdoor-oriented groups.

Rose Theme

Elegant pink palette with sophisticated design. Popular with sororities and chapters emphasizing elegance.

Theme Features

  • Mobile-Responsive: All themes optimized for phone, tablet, and desktop
  • Live Preview: See exactly how your form will look before publishing
  • Professional Typography: Readable fonts optimized for accessibility
  • Brand Consistency: Themes maintain visual identity across all pages
  • Fast Loading: Optimized for quick page loads even on slow connections

AI-Powered Auto-Tagging

The most powerful feature of Rush+ interest forms is intelligent automation:

How AI Analysis Works

  1. 1. Response Analysis: AI reads all text responses, multiple choice selections, and profile data
  2. 2. Interest Identification: System identifies key interests like athletics, academics, community service, leadership
  3. 3. Value Mapping: AI maps responses to your existing tag system or suggests new tags
  4. 4. Profile Creation: Automatically creates PNM profile with suggested tags applied
  5. 5. Continuous Learning: AI improves tag suggestions based on your chapter's patterns over time

Auto-Tagging Benefits

  • Time Savings: Eliminates hours of manual tagging work
  • Consistency: Ensures uniform tagging across all PNMs
  • Accuracy: AI catches interests humans might miss
  • Instant Segmentation: PNMs immediately organized for targeting
  • Better Matching: More accurate tags enable better brother-PNM pairing

Response Management

Track and analyze form submissions from the dashboard:

Response Tracking

  • • Real-time notification of new submissions
  • • Response list with timestamps
  • • Individual response detail view
  • • Automatic PNM profile linking
  • • Export responses for analysis
  • • Filter and search responses

Response Analytics

  • • Submission trends over time
  • • Response rate tracking
  • • Pie charts for multiple choice questions
  • • Tag distribution analysis
  • • Conversion from form to bid
  • • Source attribution (where did they hear about you)

Public Form Distribution

Share your interest forms easily across channels:

Distribution Methods

  • Direct Links: Shareable URLs like rushpl.us/i/your-chapter
  • QR Codes: Generate QR codes for event posters and tables
  • Social Media: Optimized for Instagram bio, TikTok, Facebook
  • Email Campaigns: Include links in chapter newsletters
  • Website Embedding: Add forms to chapter websites

Mobile Form Access

Manage interest forms from the Rush+ mobile apps:

Mobile Features

  • • Create basic forms from mobile
  • • View all form responses
  • • Push notifications for submissions
  • • Quick response review
  • • Access linked PNM profiles
  • • Share form links instantly

Premium Features

  • • Multiple active forms (Premium+)
  • • Advanced analytics on mobile
  • • Form performance tracking
  • • Bulk response actions
  • • Export from mobile
  • • Custom notification settings

Rush Groups Integration

Interest form data powers AI-driven rush group suggestions:

How Forms Drive Grouping

  • • AI analyzes form responses to identify similar PNMs
  • • Suggests optimal rush groups based on shared interests
  • • Tags from forms enable precise group filtering
  • • Automatic group assignments save manual sorting time
  • • Groups update dynamically as new forms arrive

Frequently Asked Questions

What are AI-powered interest forms on Rush+?

Rush+ interest forms use AI to automatically analyze responses and tag PNMs based on their interests, values, and profile information. The dashboard provides a form builder with 5 professional themes (Default, Tan, Aqua, Garden, Rose), custom question creation, and real-time response analytics. Forms automatically create PNM profiles when submitted, saving hours of manual data entry.

How does AI auto-tagging work for interest forms?

When a PNM submits an interest form, Rush+ AI analyzes their responses to identify key interests, values, and characteristics. The system then automatically suggests relevant tags like 'athletics', 'academics', 'leadership', or custom tags you've created. This saves manual tagging time and ensures consistent PNM categorization across your database.

Can I customize interest form themes?

Yes, Rush+ provides 5 professional themes optimized for different chapter brands: Default (classic Rush+ red), Tan (warm neutral), Aqua (modern blue), Garden (natural green), and Rose (elegant pink). Each theme is fully responsive, mobile-optimized, and includes form preview before publishing. The dashboard builder allows custom questions, field types, and layouts.

What analytics are available for interest forms?

Rush+ dashboard provides comprehensive interest form analytics including submission trends over time, response rate tracking, pie charts for multiple choice questions, tag distribution analysis, conversion rates from form to PNM, source attribution tracking, and individual response review. All analytics update in real-time as submissions arrive.

Can I manage interest forms from mobile?

Yes, Rush+ mobile apps support interest form management including creating basic forms, viewing responses in real-time, receiving push notifications for new submissions, tracking response analytics, and accessing PNM profiles created from forms. The full form builder with theme customization is available on the web dashboard for optimal design experience.

How do interest forms integrate with PNM management?

Interest form submissions automatically create PNM profiles in your dashboard with all form data pre-populated. AI applies suggested tags, assigns to default bid tier, and links the form response for reference. Brothers can then add interactions, assign the PNM to actives, update tags, and track engagement. This seamless integration eliminates manual data entry.

How many interest forms can I create?

Free tier includes 1 active interest form. Premium and Platinum tiers support multiple active forms, allowing you to create different forms for formal recruitment, informal rush, alumni referrals, or spring vs fall cycles. Each form has its own theme, questions, and analytics while all responses feed into your unified PNM database.

Create Your First AI-Powered Form

Transform PNM onboarding with Rush+ AI-powered interest forms. Professional themes, intelligent auto-tagging, real-time analytics, and seamless integration with your dashboard and mobile apps. Start with our free tier and experience recruitment automation that saves hours while improving data quality.

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