How to Use Data Analytics to Improve Rush Outcomes
Discover which metrics matter most and how to use recruitment data to make better decisions for your chapter. Transform your recruitment from guesswork to science.
About Dr. Rachel Kim
Dr. Kim served as Greek Life Director at UC Berkeley for 8 years, where she pioneered data-driven recruitment strategies that improved chapter outcomes by an average of 40%. She now consults with chapters nationwide on analytics implementation.
Why Data Matters in Recruitment
Most chapters make recruitment decisions based on gut feelings and tradition. But the most successful organizations are those that combine human intuition with hard data. At UC Berkeley, I watched chapters transform their outcomes by measuring what matters and acting on insights.
The 5 Essential Recruitment Metrics
- • Conversion Rate: PNMs who attend events → receive bids
- • Retention Rate: New members who complete first year
- • Quality Score: GPA + involvement + leadership indicators
- • Engagement Rate: Event attendance and interaction frequency
- • Cost Per Acquisition: Total recruitment spend ÷ new members
Metric #1: Conversion Rate Analysis
Your conversion rate tells you how effective your recruitment process is at turning interested prospects into committed members.
Calculate Your Rate
Conversion Rate = (Bids Accepted ÷ Initial Interest) × 100Track this by event type, time period, and recruitment strategy to identify what's working best.
Benchmark Data
- • Excellent: 25%+ conversion rate
- • Good: 15-25% conversion rate
- • Needs Work: <15% conversion rate
Based on data from 200+ chapters at UC Berkeley
Using Data to Make Strategic Decisions
Weekly Performance Reviews
Meet weekly during recruitment to review metrics and adjust strategy. Ask: What's working? What isn't? Where should we focus energy?
A/B Testing Events
Test different event formats, times, and approaches. Track which generate higher engagement and better quality prospects.
Ready to Transform Your Recruitment?
Rush+ provides all the analytics tools and frameworks mentioned in this guide. Stop guessing and start knowing what drives successful recruitment for your chapter.