Greek Life Recruitment Trends 2025: What's Changing in Fraternity & Sorority Rush
Comprehensive analysis of emerging trends shaping Greek life recruitment, based on data from 1000+ chapters nationwide.
Key Findings
- • 78% of chapters now use digital recruitment platforms
- • Data-driven chapters see 35% better recruitment outcomes
- • Mobile-first strategies increase PNM engagement by 42%
- • AI-powered matching tools emerging in competitive markets
- • Virtual events remain important post-pandemic recruitment tool
The Digital Transformation of Greek Recruitment
The most significant trend reshaping Greek life recruitment in 2025 is the widespread adoption of digital tools and platforms. Our analysis of 1000+ chapters reveals that organizations embracing technology are dramatically outperforming those still relying on traditional methods.
Mobile-First Recruitment
75% of PNM interactions now happen on mobile devices. Chapters with mobile-optimized interest forms see 42% higher completion rates.
Data-Driven Decision Making
Chapters tracking recruitment metrics see 35% better outcomes. Real-time analytics enable mid-recruitment strategy adjustments.
Stay Ahead of the Trends
Rush+ combines all the emerging trends mentioned in this report into one comprehensive platform. Stay competitive with the technology and insights that leading chapters use to excel.