Why Most Fraternity Recruitment Fails
I've been there – managing recruitment with spreadsheets, group chats, and sticky notes. Lost contacts, missed follow-ups, and burned-out brothers. Sound familiar?
The problem isn't effort; it's organization. Successful recruitment requires systematic tracking, strategic coordination, and data-driven decisions. That's where Rush+ transforms everything.
The 6-Phase Rush+ Recruitment System
Pre-Rush Planning & Setup
Success starts before rush week. Set clear goals, configure your Rush+ workspace, and prepare your team.
Rush+ Setup Tasks:
- • Configure chapter profile and permissions
- • Import existing PNM data
- • Create event templates
- • Set up automated workflows
Strategic Planning:
- • Set numerical targets (PNMs, events, bids)
- • Define ideal candidate profiles
- • Plan event calendar
- • Train brothers on Rush+ features
PNM Discovery & Lead Capture
Cast a wide net to identify potential members through multiple channels. Rush+ centralizes all leads.
Rush+ Lead Capture Features:
- • Custom interest forms
- • QR codes for events
- • Social media integration
- • Brother referral system
- • Campus event check-ins
- • Alumni network connections
- • Academic and sports partnerships
- • Automated profile creation
Strategic Event Management
Every event should have a purpose. Rush+ helps you plan, execute, and measure event effectiveness.
Event Planning:
- • Create events with RSVP tracking
- • Automated invitation campaigns
- • Brother assignment for each event
- • Resource and logistics management
Event Execution:
- • Digital check-in system
- • Real-time attendance tracking
- • Photo and video capture
- • Instant feedback collection
PNM Tracking Mastery
The foundation of successful recruitment is knowing your prospects inside and out. Here's how to use Rush+ for comprehensive PNM management:
Creating Comprehensive PNM Profiles
Basic Information:
- • Full name and contact details
- • Academic information
- • Hometown and background
- • Social media profiles
Interests & Activities:
- • Hobbies and interests
- • Sports and extracurriculars
- • Career goals
- • Values and priorities
Engagement Data:
- • Event attendance history
- • Brother interactions
- • Interest level tracking
- • Fit assessment scores
Strategic Brother Assignments
Match brothers with PNMs based on shared interests, personalities, and backgrounds for authentic connections.
Rush+ Assignment Features:
- • Automated matching algorithms
- • Manual assignment override
- • Workload balancing
- • Performance tracking
- • Task and follow-up reminders
- • Communication templates
- • Progress reporting
- • Success metrics
Data-Driven Decision Making
Use Rush+ analytics to optimize your recruitment strategy in real-time. Data beats intuition every time.
Key Metrics to Track
- Event attendance rates by type
- PNM engagement scores over time
- Brother performance by assignments
- Conversion rates by source
- Cost per acquired member
Optimization Strategies
- Adjust event types based on attendance
- Reallocate resources to top sources
- Coach underperforming brothers
- Double down on successful strategies
- Predict and prevent bid declines
Communication Excellence
Consistent, personalized communication keeps PNMs engaged throughout the recruitment process.
Automated Communication Workflows
Welcome Series:
- • Immediate welcome message
- • Chapter introduction video
- • Next event invitation
- • Brother assignment notification
Engagement Campaigns:
- • Event reminders and updates
- • Personal check-ins
- • Chapter highlight stories
- • Alumni success features
Multi-Channel Approach
In-App Messaging
Direct communication within Rush+ for formal announcements and updates.
SMS Integration
Text messaging for urgent updates and personal touchpoints.
Email Campaigns
Professional email series for detailed information and content.
Frequently Asked Questions
How can Rush+ improve our fraternity recruitment process?
Rush+ transforms fraternity recruitment by providing centralized PNM tracking, automated event management, strategic member assignments, real-time analytics, and seamless communication tools. Chapters using Rush+ see 40% higher recruitment success rates and significantly reduced administrative burden.
What are the key steps to manage fraternity recruitment effectively?
Effective fraternity recruitment management involves: 1) Pre-rush planning and goal setting, 2) Systematic PNM discovery and tracking, 3) Strategic event planning and coordination, 4) Member assignment and relationship building, 5) Data analysis and optimization, and 6) Bid decision management. Rush+ streamlines all these processes.
How do you track PNMs during fraternity rush?
Use Rush+ to create detailed PNM profiles with contact information, interests, interaction history, and brother assignments. Track every touchpoint, event attendance, and engagement level. Set up automated reminders for follow-ups and use analytics to identify the most promising prospects.
How long does it take to set up Rush+ for recruitment?
Most chapters can set up Rush+ in 24-48 hours. Our onboarding team provides free setup assistance, helps with data migration, and trains your recruitment team. You can start capturing PNMs immediately and be fully operational within a week.
What makes Rush+ better than using spreadsheets for recruitment?
Unlike spreadsheets, Rush+ offers real-time collaboration, automated workflows, mobile access, integrated communication, advanced analytics, and purpose-built features for Greek life. It eliminates data loss, missed follow-ups, and coordination errors while providing insights that spreadsheets simply can't deliver.
Ready to Master Fraternity Recruitment?
Stop managing recruitment the hard way. Join over 2,000 chapters who have transformed their recruitment process with Rush+. Experience the difference that professional tools make for your chapter's success.